5 Tips for Building a Successful Instagram Business Page

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Instagram is an absolute must-have social media app for any business looking to grow or establish their brand. In Q4 of 2021, Instagram was the most downloaded app, ahead of Facebook and all other social media apps. There are nearly 2 billion monthly active users and of those active users, 60% log in every day of…

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The Importance of Creating Relationships on LinkedIn Before Making a Sales Pitch

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With the right approach, LinkedIn can be a great source of business for mortgage professionals. Social media has transformed over the years and popular sites such as Facebook, LinkedIn, and Instagram now present many business opportunities. While it may be easy to attract prospects and clients on Facebook, LinkedIn needs to be approached with finesse.…

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How to Use Social Media to Build Your Brand

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Social media is a powerful marketing tool for any mortgage or insurance professional looking to establish an online presence and build their brand. While other businesses and service professionals can take advantage of social media, mortgage and insurance professionals benefit greatly from social media’s power to generate referral business and partnerships.  One of the primary…

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Why Every Service Professional Needs to Be On LinkedIn

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LinkedIn is the number one social media platform for generating high quality leads and sales, yet surprisingly, many service professionals are still not taking advantage of this. It may be that LinkedIn is still viewed by many as simply a place to market yourself and improve your professional life. This is certainly not the case…

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7 Ways to Improve Your Organic Facebook Reach

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Organic reach on Facebook has been on a decline for some time due to the power of paid content. It can be difficult for any business to reach potential clients organically, but not impossible. First off, what is Facebook organic reach? Organic reach is simply the number of people who have viewed your post through…

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5 Reasons Why You Need Facebook for Your Business

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If you run your own business, you have certainly heard by now that it is important to be active on social media. There are a number of social media sites out there so where should you invest your time and effort? No matter how many new social media sites come and go, one will always remain an absolute must-have for…

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5 Tips for Using Social Media to Drive Traffic to Your Website

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Over the years, social media has evolved from simply a place for individuals to connect with friends and family, to one of the best opportunities for businesses looking to generate leads and drive traffic to their websites. While social media platforms themselves have changed drastically over time, there are many businesses that have not kept…

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The Best Times to Post on Popular Social Media Sites

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Social media marketing can be tricky at times. If you can even find the time throughout your busy day to post, you have to carefully consider a number of factors to get the most out of your social media posts. Posting too little or too much, or at the wrong time of day, can make the difference between successful posts and ones that goes…

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Increase Your Social Media Reach with Tags and Hashtags

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Social Media posts are a great way to give your business more exposure. While posting is beneficial, tagging and hashtagging can give your posts substantially greater reach. Tags and hashtags are used across all of the most popular social media sites so it important to understand how and why you should use them. Tags Tags…

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