What Are Brand Assets and Why Are They Important to Your Business?
When we think about our favorite brands or products, there is almost always something we can instantly associate with them. If we think of Apple products, we think of the apple icon. Or McDonalds, the unmistakable golden arches or “I’m lovin’ it” jingle. These are examples of brand assets. Brand assets are the visual and…
Read More8 Things You Can Do to Increase Your Instagram Following
Social media success relies heavily on gaining followers and extending your network of connections. The more followers you have, the greater your reach and exposure will be. It can be a bit tricky to gain followers on Instagram if you are just starting out, or do not have much experience with the platform. In this…
Read More5 Tips for Building a Successful Instagram Business Page
Instagram is an absolute must-have social media app for any business looking to grow or establish their brand. In Q4 of 2021, Instagram was the most downloaded app, ahead of Facebook and all other social media apps. There are nearly 2 billion monthly active users and of those active users, 60% log in every day of…
Read MoreThe Importance of Creating Relationships on LinkedIn Before Making a Sales Pitch
With the right approach, LinkedIn can be a great source of business for mortgage professionals. Social media has transformed over the years and popular sites such as Facebook, LinkedIn, and Instagram now present many business opportunities. While it may be easy to attract prospects and clients on Facebook, LinkedIn needs to be approached with finesse.…
Read MoreHow to Use Social Media to Build Your Brand
Social media is a powerful marketing tool for any mortgage or insurance professional looking to establish an online presence and build their brand. While other businesses and service professionals can take advantage of social media, mortgage and insurance professionals benefit greatly from social media’s power to generate referral business and partnerships. One of the primary…
Read MoreWhy Every Service Professional Needs to Be On LinkedIn
LinkedIn is the number one social media platform for generating high quality leads and sales, yet surprisingly, many service professionals are still not taking advantage of this. It may be that LinkedIn is still viewed by many as simply a place to market yourself and improve your professional life. This is certainly not the case…
Read More7 Ways to Improve Your Organic Facebook Reach
Organic reach on Facebook has been on a decline for some time due to the power of paid content. It can be difficult for any business to reach potential clients organically, but not impossible. First off, what is Facebook organic reach? Organic reach is simply the number of people who have viewed your post through…
Read More5 Reasons Why You Need Facebook for Your Business
If you run your own business, you have certainly heard by now that it is important to be active on social media. There are a number of social media sites out there so where should you invest your time and effort? No matter how many new social media sites come and go, one will always remain an absolute must-have for…
Read More5 Tips for Using Social Media to Drive Traffic to Your Website
Over the years, social media has evolved from simply a place for individuals to connect with friends and family, to one of the best opportunities for businesses looking to generate leads and drive traffic to their websites. While social media platforms themselves have changed drastically over time, there are many businesses that have not kept…
Read MoreThe Best Times to Post on Popular Social Media Sites
Social media marketing can be tricky at times. If you can even find the time throughout your busy day to post, you have to carefully consider a number of factors to get the most out of your social media posts. Posting too little or too much, or at the wrong time of day, can make the difference between successful posts and ones that goes…
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